Product Data Synchronization
Ensure Consistent Sales by Synchronizing SKUs in Real Time Across All Channels
Many retailers have experienced "SKU creep" in recent years, due to rapid growth, more selection from suppliers, and more suppliers. Many retailers also brought new e-commerce distribution channels online without rationalizing SKUs or ensuring consistent cross-system product updates, resulting in slower inventory turnover, higher markdowns, and customer dissatisfaction.
For example, a rapidly growing musical instrument company completed several acquisitions, opened many new stores, and brought different ecommerce channels online – leading to tens of thousands of SKUs. Residing in siloed systems, the SKU data was fragmented, and took two days to synchronize updated product information from their ERP system to other internal systems, e-commerce store systems, and data warehouse. This led to inaccurate product and sale price information – a shopper would find different prices depending on whether they went to a physical store, catalog, or online.
With TIBCO's real-time infrastructure, product information is synchronized in real time both internally and externally with partners, ensuring shoppers have accurate and consistent information no matter which sales channel they choose. Customers are content knowing they get the same best deal. And TIBCO's master data management (MDM) technology ensures one accurate version of product information – no matter if multiple SKUS for the same product reside in multiple systems.
